TL;DR: 😉
Seen that toy everyone’s talking about on TikTok? From fidget hits to unboxing must-haves, we’re rounding up the social media toy trends that real families love. These aren’t just viral, they’re stocked right here at Toyworld Byron Bay, Ballina, and Lismore. Bonus: Share your own toy moments, and you could be featured!
Ever found yourself searching “that viral toy with the glowing eyes” after you or your kid spots it on TikTok?
You’re not alone - and we’ve got you covered.
At Toyworld Byron Bay, Ballina and Lismore, we keep our shelves stocked with trending toys that families are raving about online and playing with at home. From “kidfluencer” favourites to the latest unboxing sensations, these are the most-loved toys of 2025, and we’re here to help you spot (and shop) them.
What Makes a Toy Go Viral?
It’s usually a mix of:
- 🔁 Unboxing magic - satisfying reveals and surprise elements
- 💡 Sensory play - textures, sounds, colour-change, squish factor
- 🤳 Shareability - toys that look great on camera, often with satisfying movement or transformation
- 😍 Kidfluencer approval - if it shows up in the hands of a 6-year-old toy-review star, it’s gold
These toys don’t just trend - they become must-haves in schoolyards and birthday parties across Australia.
Viral Toy Trends We’re Loving Right Now
🎥 1. Mini Brands + Unboxing Surprises
- Tiny collectables, food sets, and mystery packs
- Big YouTube + Instagram buzz
- Perfect for party favours or reward toys
🛍 Stocked in-store & online - ask staff for what’s trending now
✨ 2. Fidget & Sensory Toys 2.0
- Think fidget tubes, magnetic balls, glow-in-the-dark poppers
- Popular for focus, stress relief and quiet play
🛍 Our shelves rotate new arrivals weekly
🧠 3. STEM Meets Style
- Coding pets, smart sketchers, and gravity mazes
- TikTok faves that actually teach something
🛍 Ask in-store about the newest STEM sets with share-worthy features
🧸 4. Plush with Personality
- Mood plushies, reversible soft toys, animated pets
- Often star in reaction videos or “toy talk” TikToks
🛍 We regularly update our plush range to match current trends
Local Insight: What Families in the Northern Rivers (and Australia) Are Loving
It’s not just what’s trending globally - it’s what our local community is actually buying and loving.
Here’s what’s flying off the shelves:
- Mini Brands™ Collectibles - especially the food range
- Squishmallows - the soft, squishy comfort toys kids (and parents!) can’t get enough of
- Jellycat - premium plushies with big personality, perfect for gifting
- Zuru Rainbocorns - magical surprises inside every egg
- Little Live Pets - interactive pets that bring joy without the mess
- Learning tech - like the LeapFrog Magic Adventures Globe (huge hit in Ballina!)
💬 “We saw it on Instagram and my daughter HAD to have it. So thrilled to find it right here at Toyworld Lismore, no waiting weeks for delivery!”
– Jenna, Byron Bay mum of three
How Toyworld Picks & Tracks Toy Trends
We don’t just guess what’s trending - we watch, listen, and chat with:
- Local families in-store
- Teachers and therapists
- Social Media trend reports
- Top Aussie toy review channels
- Australian Toy Fairs
Our team regularly updates the range based on real-time interest. We’re also known to trial new trends with in-store demos, especially during school holidays!
📸 Want to Be Featured? Share Your Toy Moments!
We LOVE seeing your kids light up with their new favourites.
Tag us or message us on:
- Instagram: @mytoykingdom
- Facebook: Toyworld Byron Ballina Lismore
🎉 Your photos might get featured in our next roundup or shop display.